Launching new vanillin products to meet global needs – Solvay03 Jan 2018 Solvay has launched new vanillin products that meet two market trends. The first is the switch to naturalness: “We’re seeing a huge consumer interest in natural food ingredients and natural claims on packaging, and that’s one of the trends that’s driving our innovation,” says Peter Browning. The second trend is a macro one around feeding the world’s population. The increasing need for protein is driving an impressive rise in the need for alternative proteins like pea and soya. These proteins have specific characteristics that the company believes its innovative products can help to resolve.