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    The Market Rise of Plant Based Potential

    04 Jul 2017 The global market for dairy alternative drinks is expected to reach US$16.3bn in 2018, up dramatically from US$7.4bn in 2010. Significant developments in this area include the acquisition of WhiteWave in 2016, presenting Danone with the opportunity to further developing its interests in this dynamic market in both North America and Europe. Innova Market Insights presented new data on food trends at the IFT Food Expo in Las Vegas, including plant based potential.
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