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Bulk sweeteners innovation

Jan 2018
TOP 5 BULK SWEETENER INGREDIENTS AMONG FOOD & BEVERAGE LAUNCHES TRACKED (GLOBAL, 2017H1)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (H1 2017 vs H1 2016)

TOP COMPANY
Cadbury

TOP CATEGORY
Confectionery

TOP INGREDIENTS
Sorbitol

REGION ANALYZED
Global

DATE ANALYZED
H1 2017 vs H1 2016

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%). 
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
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