Consumer trends driving demand for protein in Asia
27 Sep 2017 With the Asia protein ingredients market forecast to grow by 11.5 percent from 2016 to 2020, NZMP – Fonterra’s dairy ingredients business – are leading the way as one of the key players for high protein food launches. Earlier this month, the company were showcasing some of their latest protein products in various beverage formats at FIA Thailand.
NZMP believes that Asian consumers are increasingly seeking specific nutritional benefits to support their growing interest in health and active living. FoodIngredientsFirst spoke to Ingredients General Manager for South East Asia, Hamish discussed the current trends and opportunities within Asia for dairy and protein ingredients.