INTERVIEW PODCAST: IFF’s Tastepoint Set to Accelerate Growth in North America
03 Jul 2017 International Flavors & Fragrances have launched Tastepoint by IFF – a new company designed to service the dynamic middle-market customer in North America.
Tastepoint’s brand platform is based on “the perfect blend of heart and science” with a focus on servicing customers with the “can-do” approach of a smaller company, and backed by expertise traditionally reserved for companies with a more global reach. The new brand was officially unveiled last week at the IFT trade show in Las Vegas, Nevada.
Robin Wyers caught up with Kip Gibson, General Manager of Tastepoint by IFF at IFT.