Beyond the coffeehouse – mergers in the beverage space
The fast growing, super premium coffee shop segment made waves in 2017. It is set to continue its momentum next year, with “Beyond the coffeehouse” tipped as a key Innova Market Insights trend for 2018. Nestlé acquired a majority stake in Blue Bottle Coffee and shortly after snapped up organic cold brew coffee company, Chameleon Cold-Brew. Following in the footsteps of acquisitions, Unilever announced its plans to buy the Tazo brand from Starbucks, a leading brand in the fast-growing specialty tea category in a deal worth US$384 million.