Half-year report: Flavor players spread bets, policy hurdles

Jun 2018

Coca-Cola

Coca-Cola's plant-based dairy-free smoothie launch: Coca-Cola European Partners (CCEP) made a move into plant-based drinks, with a new range, designed and marketed to appeal to millennials, in February. AdeZ is made with seeds such as almond, rice, and oats, which are increasingly popular in the UK with the emerging category growing by 10 percent. With no added sugar, AdeZ is a dairy-free smoothie which contains seeds, fruit juices and vitamins.

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