ISM 2018, which was held in Cologne, Germany at the end of January, remains the world's largest trade fair for sweets and snacks globally. Almost 1,660 exhibitors from 73 countries brought along numerous new products and ideas. Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive.