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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


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1. Mindful Consumer: Consumers are more conscious than ever about making responsible food choices that are not only healthy but that also take into account sustainability as well as ethical considerations. For example, Danone goes down the local sourcing and heritage route with their Le Danone Nature range, which includes 100 percent French milk and 100 percent natural ingredients.