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Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.


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Nestle Smarties Soccer Edition Colored Chocolate Lentils (Germany). Four cardboard tubs of sugar coated milk chocolate lentils in Special Edition for Football World Cup only in German national colors (black, red and yellow). From natural coloring. Soccer edition.