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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


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8. From Snacks to Mini Meals: As traditional meal times and occasions become less prevalent and people seek quick, convenient, yet healthy solutions for busy lifestyles, we are seeing snacks that are not only healthier but are also more satisfying and sustaining. There is a large rise in kit products such as Fresh Prep'd Soup Kit Chicken Tortilla, which delivers a mini meal for creative but time-starved consumers.