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Meat free tastes: Flexitarian trend

May 2018

The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers. The trend represents a growing opportunity for high-quality meat alternatives, which is also reflected in the 11 percent average annual growth in global meat substitute launches recorded between 2013 and 2017. A desire to cut down on meat, rather than cutting it out altogether, has given rise to growing numbers of consumers who identify themselves “flexitarians.” These consumers regularly swap meat for plant-based proteins, for environmental and ethical reasons, and generally prefer quality over quantity when it comes to purchasing meat.


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Milkadamia Macadamia Milk: Original (US). Macadamia milk drink in a Tetra Rex. Made from free-range trees nourished by nature. Deliciously free of dairy, soy, GMOs and gluten. Made with care and flair, from raw, not roasted nuts. These macadamias are picked from free-range trees watered solely by natural rainfall, part of the secret to Milkadamia's easy, smooth taste. Made from trees supporting life, not trees on life support. 50 percent more calcium than milk. Excellent source of vitamins D and B12. Lactose free. Suitable for vegans. Cholesterol free. Carrageenan free. Recyclable packaging. Non-GMO Project verified. Certified kosher pareve.