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Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.


9/10

Asda Blackcurrant Fruity Wheels (UK): Five packs of two blackcurrant puree and apple puree wheels held in a carton box. The product provides 5 servings. Store in a cool, dry place. Produced in Turkey. Made with pure fruit. Suitable for vegetarians. 1 of your 5 a day per serving. No artificial colors or flavors. Recyclable carton box.