Children’s NPD: healthier but fun
Dec 2017With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.
Bonafont Marvel Spider-Man Non-Carbonated Natural Mineral Water (Brazil): Non-carbonated natural mineral water in a 330ml PET bottle featuring Marvel Spider-Man. Gluten free. Natural. Recyclable packaging.
Snacking in the Spotlight
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Apr 2024Spotlight on sodium
Mar 2024Expanding organics
Mar 2024Chocolate & cocoa
Feb 2024Flavors in focus
Jan 2024