Children’s NPD: healthier but fun

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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Eat Real Kale, Tomato And Spinach Flavor Veggie Straws (UK): Five packs of kale, tomato and spinach flavor potato snacks in a plastic packet. Contains traces of soy and celery. To maintain freshness, store in a cool, dry place away from direct sunlight and strong odours. Made in the UK from local and imported ingredients.