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Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.


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Lofbergs Ice Latte Macchiato (Sweden). Iced latte macchiato. Natural ingredients. Fairtrade certified. Certified organic. Ultra-heat treated. The organic logo shows that the coffee, milk and sugar in this product, are farmed without artificial fertilizers and chemical pesticides. Coffee, sugar: traded in compliance with Fairtrade Standards, total 92 percent excluding milk and water. 20-60 percent less CO2 than alternative packaging.