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Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.


4/10

Nestle Koko Krunch Limited Edition Breakfast Cereal Flakes Duo (Indonesia): Limited edition chocolate and white chocolate flavored wheat breakfast cereals with Koko shape, in a 170g plastic packet held in carton box. Whole grain. Source of vitamins (B2, B3, B5, B6 and B9). Source of fiber. Certified halal. Limited edition.