Share

NPD delivers for diabetics

Jun 2017

Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.


1/10

Nestle Sorvetes Molico Sabor Chocolate E Morango: Chocolate And Strawberry Flavored Ice Cream (Brazil). No added sugar. Low in total fat. Gluten free. Approved by ANAD (National Association of Assistance for Diabetics). Contains natural sugar from the ingredients.