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Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.


10/10

Santa Cruz Organic Rose Hip Infused Earl Grey Tea Lemonade Carbonated Beverage (US). Organic carbonated beverage with earl grey tea and lemonade infused with rosehip. Gluten-free. Green E logo. Fairtrade certified ingredients. Non GMO Project Verified. 100 calories per can. Contains 6 percent juice. 100 percent of the production electricity used is matched with certified renewable energy.