Top ten trends 2018: On trend product innovation

Jan 2018

1. MINDFUL CONSUMER

1. Mindful Consumer: Consumers are more conscious than ever about making responsible food choices that are not only healthy but that also take into account sustainability as well as ethical considerations. For example, Danone goes down the local sourcing and heritage route with their Le Danone Nature range, which includes 100 percent French milk and 100 percent natural ingredients. 
 

keytrendImages