Share

Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.


1/10

Coco Fuzion 100 Natural Sparkling Coconut Water With Lime Flavor (Denmark). Natural sparkling coconut water with lime flavor. The tasty coconut water is 100 percent natural in every way. The coconuts are sourced from a region in Vietnam known as Coconut Island. Coconut water naturally contains key electrolytes needed for effective hydration – calcium, chloride, sodium, potassium and magnesium.