Bell launches exotic protein flavor varieties for pet food applications
08 May 2018 --- Bell Flavors & Fragrances has launched a new line of exotic protein flavors for use in pet food applications within the US. An exotic protein comes from animals that aren’t commonly consumed by society as a whole and the animal is not native to the specific region or continent. Bell’s line of exotic protein flavors can be a novelty to pets like natural alligator or boar flavors, as well as other exotic flavors pets may have tried before such as natural lamb, pheasant, venison.
Many consumers are also falling into the trend of buying foods for their pets that humanize them. Pet owners are spotting a variety of unique flavors in gourmet restaurants and other culinary-focused locations, such as farm-to-table concepts. Pet owners are now looking for these flavors in pet food versions and are willing to spend more money on better quality foods and exotic flavor variations. Bell’s new exotic protein flavors range from gamey to rich to fatty flavor profiles and are all Natural WONF’s which helps brands call out specific meat and seafood varietals on labels.
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