09 Feb 2018 --- Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards Non-Dairy products, which focused on non-dairy milk, non-dairy creamer, non-dairy yogurt and non-dairy frozen dessert.
This is the sixth study of the company’s primary market research program. The Non-Dairy study was fielded in July 2017 with 1,000 US respondents aged 18-70+; half were female and the other half were male.
According to research firm Global Data, 6 percent of US consumers claim to be vegan, up from 1 percent in 2014, while an estimated 3.3 percent of adults in the US identify themselves as being vegetarian, according to a 2016 Harris Poll commissioned by The Vegetarian Resource.
Click to Enlarge“There has been a shift in consumers’ attitudes and behavior with vegetarianism, veganism, rawism and flexitarianism on the rise. We see a growing interest in plant-based products in a variety of non-dairy applications including milk, creamer, yogurt and frozen dessert. We wanted to better understand what’s happening in the non-dairy segment among the general population,” states Catherine Armstrong, Vice President of Corporate Communications for Comax Flavors.
Non-Dairy Milk Findings – Among respondents who consume “Non-Dairy Milk” N=250:
Non-Dairy Yogurt Findings – Among respondents who consume “Non-Dairy Yogurt” N=250:Click to Enlarge
45 percent of respondents cite “Health Benefits” as the number one attribute they make their non-dairy yogurt purchase on.
Non-Dairy Frozen Dessert Findings - Among respondents who consume “Non-Dairy Frozen Dessert” N=250: