14 May 2018 --- Springboard, a platform launched by Kraft Heinz in March 2018 to nurture, scale, and accelerate the growth of disruptive brands, has announced its inaugural Incubator Program class. The program was created to help nurture and develop the next generation of food and beverage brands, nurturing and being close to entrepreneurs, new ideas and consumer trends.
Meanwhile, the trend for artisanal is also something that sets the product apart from the rest because it has been made with real, extraordinary expertise and flair. It conjures up images of something being homemade with high-quality ingredients in a non-merchandised and more thoughtful way – all factors that play right into what today’s ethically-minded and health-conscious consumers are looking for.
Craft products play directly into artisan and premium, not least because the word ignites the same sort of connotations as artisan – a carefully and well-made product worthy of a premium price-tag.
Slow food – food that is produced or prepared by local culinary traditions, typically using high-quality locally-sourced ingredients – also plays into the artisanal category as the concepts have much in common.
By Robin Wyers
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