Wyke Farms Announce New Re-Branded Butters
17 May 2013 --- Wyke Farms, the UK’s largest independent cheese producer and milk processor, announce that their Salted and Unsalted Butter will now be available in the re-branded Wyke Farms’ new packaging. The Butters are now in-line with the rest of Wyke Farms’ new pack designs, which were launched across its entire cheese product range in September last year.
As with the cheddar packaging, the butter pack designs give the Wyke Farms brand increased shelf impact with improved block branding, while retaining the company’s well know premium image and farmhouse feel. The new packaging features a redesigned logo and product descriptor within a large speech bubble. The pack also includes an image of a cow grazing a lush field with a milk urn in the foreground.
Wyke Farms used crowd sourcing to develop its new brand identity by engaging with its Facebook and Twitter communities during the design process. The company allowed the public to select their favourite from three shortlisted designs and committed to using the one chosen by them.
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand at a rate of 10% every year for the past five years.
Wyke Farms have 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
The 200gram and 250gram Farmhouse Salted Butter will be available nationwide from May and the 250g Unsalted Butter from 1st June.
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
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