Eyeing sustainable and indulgent platforms through innovation – FrieslandCampina Kievit15 Dec 2017 FrieslandCampina highlighted launches that looked to address current trends at FiE 2017. “We always look to the market trends, the market developments, the market needs. We have a vision as a company,” says Gea de Groot. Having surveyed current trends, the company has decided to develop palm-free products. Another trend is sustainability throughout the whole chain, so FrieslandCampina is looking to get all its ingredients from a sustainable source. “The true moment of indulgence” is therefore what the company aims to create. A truer moment of indulgence may come from products that come from a good source, De Groot notes.