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    Flavorful creativity with popcorn

    30 Apr 2018 Paul Sopherof the craft popcorn maker,Joe & Seph’s, highlights some key flavor trends in the market. “We handmake a caramel sauce at our factory in London and it is the way that we coat it on the popcorn is what makes it special. For example, our gin and tonic containthese real ingredients, not just a flavor. We are using a lot larger pieces and sieve the pieces for a complete coating. We do over 40 different flavors in our catalog, with everything ranging from alcoholic flavors to chili, cheese to classic salted caramel. It is aimed at everyone looking for an everyday indulgent treat that is lower in calories than chocolate. This year we have launched espresso & martini and chili & chocolate.”
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