Key trends for snacks and confectionery in 201826 Feb 2018 Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive. For example, there was 93% CAGR reported in sugar confectionery launches with a “vegan” claim (Global, 2012-2016). 70% CAGR in gummies/jellies product launches with a “gelatin free” claim (Global, 2012-2016).