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    Top ten trends and confectionery and snacks

    04 Feb 2019 Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe. Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.
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