Trends shaping the sweets and snacks sector04 Feb 2019 Custom-made products for individual consumer were under focus at this year's ISM. Hereby the manufacturers took into account the consumers' growing need for a healthier and more sustainability-conscious diet. In addition to vegetarian and vegan as well as gluten-free and lactose-free offers, products with vegetable-based proteins, natural ingredients and sustainably grown raw materials were among the most important trends of the trade fair. A range of sugar-free/sugar-reduced and fat or salt-reduced sweets and snacks were exhibited at ISM 2019 too. Sabine Schommer of Koelnmesse, the ISM 2019 organizers, discusses the trends shaping the sweets and snacks sector, including how the snacking sector is facing up to increased competition.