Natural colors innovation

Oct 2018

Key Takeouts

Innova Market Insights Commentary

The use of natural colors decreased -1.3% in 2017 vs. 2016. The leading category for product launches tracked globally in 2017 is Confectionery (15%). The leading natural colors used in all 2017 food & beverages launches tracked are Caramel Color (26%), Paprika Oleoresin Extract (19%) and Carmine (11%). The most featured health positionings with a ... Read More

Top 3 Sub-Categories

1. Sweet Biscuits/Cookies

2. Cakes - Pastries & Sweet Goods

3. Prepared Pasta & Noodles

Trending
uparrow
Trending down
Global
Region
Analyzed
-1.3 %
2017 vs. 2016
Ingredients analyzed

Food & beverage launches only;

Caramel Color

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-1.3% (2016 vs 2017)

Top Company

Nestle

Top Category

Confectionery

Top Ingredient

Caramel Color

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Ingredients

Top-5 Ingredients (By Market Category Penetration)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-1.3% (2016 vs 2017)

Top Company

Nestle

Top Category

Confectionery

Top Ingredient

Caramel Color

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Positionings

Top-5 Health Positionings (% Growth of product launches)
 Sort Values

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-1.3% (2016 vs 2017)

Top Company

Nestle

Top Category

Confectionery

Top Ingredient

Caramel Color

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Categories

TOP 5 Categories (% PRODUCT LAUNCHES)

Key Takeouts

GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

-1.3% (2016 vs 2017)

Top Company

Nestle

Top Category

Confectionery

Top Ingredient

Caramel Color

Region Analyzed

Global

Date Analyzed

2016 vs 2017

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Starches innovation

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