Barry Callebaut reveals a fourth type of chocolate – Ruby chocolate
05 Sep 2017 Barry Callebaut has launched the fourth type of chocolate – Ruby chocolate. Next to dark, milk and white chocolate and after 80 years of the introduction of white chocolate, Barry Callebaut has revealed its newest innovation in Shanghai, China. Ruby chocolate is made from the Ruby cocoa bean and through unique processing Barry Callebaut has unlocked the fruity flavor and vibrant color of Ruby, naturally present in the cocoa bean itself. According to research performed by consumer agency haystack, ruby chocolate meets consumer needs that no chocolate ever did before. This fourth type of chocolate offers a totally new taste experience.
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