Betting on healthier snacking with diversified portfolios
Big US food firms are diversifying their focus to better cater to American consumers’ growing preference for healthier options. Two major acquisitions at the end of 2017 suggest how major players are preparing for a healthy market revolution. Hershey’s has signed an agreement to acquire Amplify Snack Brands, the company behind SkinnyPop popcorn, while The Campbell Soup Company announced the US$4.87 billion acquisition of Snyder's-Lance, in a deal said to be the soup company's largest ever in its 148-year history. Snyder’s-Lance has leading market positions in its core categories including pretzels, sandwich crackers, kettle chips, deli snacks and organic and natural tortilla chips.