Half-year report: Flavor players spread bets, policy hurdles

Jun 2018


Russian World Cup flavor fever: With the soccer World Cup taking place in Russia right now, flavors and cuisines from the hosting country have come under the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods, and the revival of culinary classics. The continued rise of international cuisine is also being reflected in innovation with classic Russian flavors and foods, as is clear from some recent NPD examples and the thoughts of a number of major flavor suppliers, including International Flavors & Fragrances (IFF).