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Touch of convenience: Novelty fruit and veg applications

Jul 2018

Consumers with health on the mind are looking for ways to reach their healthful fruit and vegetable goals, without sacrificing taste or convenience. To keep up, manufacturers should be continually innovating with interesting shapes, premium processing techniques and new flavors, offered in convenient packaging. A touch of novelty can go a long way.

1. Nanguo Assorted Fruits And Veggies Chips (China)
2. Mandarin Oranges In Naturally Flavored Fruit Juice (US)
3. Coop Berries And Beets (Switzerland)
4. Bear Raspberry Pure Fruit Yoyos (Chile)
5. Alberto Verde Raisin (Russia)
6. Ochen Vkusno Cranberry In Sugar Powder (Ukraine)
1. Kuhne Crunchy Cornichons With Whiskey (Germany)
8. Solei Kids Apple Pulp (Colombia)
9. Lotte Hotel Yorihada Cabbage Kimchi (South Korea)
10. Citres Dried Tomatoes In Fillets (Italy).

7/10

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Kuhne Crunchy Cornichons With Whiskey (Germany). Crunchy cornichons with whiskey. Kuhne has been putting cucumbers in high proof quality with mild American bourbon whiskey. Extra crispy and extra delicious for more than 100 years. Suitable for vegans.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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