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Transparency: Sourcing claims

Apr 2018

Ethical claims are an important feature of food and beverage, household items and personal care product marketing. Consumers are increasingly concerned by how their products are produced, where the ingredients come from, if they are sustainably sourced, who the producers are and if they are fairly paid. Sourcing claims are likely to become the new industry standard in new food and beverage products and companies need to be more transparent than ever about their product sources in order to gain consumer’s trust.


2/10

Sainsburys Mini Coconut Macaroons (United Kingdom). Eight pieces of mini coconut macaroons. Suitable for vegetarian. The flavoring used in this product is sourced from natural sources. We're sure you'll love this product. If you don't, simply return for a full refund. Recyclable paper tray.