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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


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3. Positively Processed: As consumers become more concerned about the processing their foods endure before they make it to the table, expanding on processing techniques helps to provide reassurance. Sprouted foods are on trend and Way Better Snacks now offers a Simply Sprouted snack option with chia and quinoa.