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Top ten trends: 2018 in review

Dec 2018

This year has seen a significant proportion of food and beverage products positioned as healthy and responsibly sourced, which reflects the top trend for 2018 from Innova Market Insights: Mindful choices. Other trends that influenced the industry in 2018, as predicted by the market researcher, were lighter enjoyment, positively processed, going full circle, beyond the coffeehouse, dining out, in, ocean garden and bountiful choice.


4/10

Going full circleSant Anna L Natural Mineral Water In Bio Bottle (Italy). Natural mineral water in a 750ml plastic bottle. Suitable for low sodium diet and for breastfeeding women. Biodegradable and compostable bottle in 80 days. Recyclable packaging.