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Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.  


5/10

5. Beyond the Coffeehouse: Coffee is clearly trending among Millennial and Generation Z consumers, while tea seeks to reinvent itself among these younger generations. Dunkin' Donuts S'mores artificially flavored ground coffee shows how branding with coffee flavors can go both ways.