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Sweet tooth: Vanilla expansion

Apr 2018

Vanilla products around the world continue to show off a creative variety of new flavors. Whether it’s through flavor combinations or inventive new applications on its own, the many different types of products that utilise a vanilla flavor may be surprising. There is a growing interest in vanilla products that are certified organic, GMO free and fair trade. Currently, the majority of vanilla is used in sweet applications, but the flavor is emerging in other categories such as soft drinks and alcoholic beverages demonstrating Vanilla's diverse potential, which keeps it a number one choice for consumers.

1. Bierboom Imperial Porter Flavored With Vanilla Bourbon And Chocolate (Belgium)
2. Wicked Sister Desserts Madagascan Vanilla Bean Rice Pudding (Australia)
3. Artisan Palate Cinnamon And Vanilla Demerara Sugar (India)
4. Dandies All Natural Vanilla Marshmallows (US)
5.    International Delight Vanille Francaise Colorant A Cafe: French Vanilla Coffee Whitener (Canada)
6. Dandy Almond Delight Premium Vanilla Ice Cream Dipped In Milk Chocolate Coating With Roasted Almonds (Qatar)
7. Vitalia Bites 2 Go Granola Bars With Vanilla And Dark Chocolate (Turkey)
8. Urban Vegan Salted Almond Brittle Gelato With Madagascan Vanilla (South Africa)
9. Magnum Mini Hazelnut Salted Vanilla Ice Cream (Australia)
10. Tip Top Bakery Fruit Loaf Bread With Blueberry And Vanilla (New Zealand)

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Dandy Almond Delight Premium Vanilla Ice Cream Dipped In Milk Chocolate Coating With Roasted Almonds (Qatar). Premium vanilla ice cream dipped in milk chocolate coating with roasted almonds. Almond delight. With cold filling. Premium. Recyclable packaging.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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