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Zesty flavor combinations: Dairy trends

Oct 2018

Today’s consumers are seeking dairy products that offer the best of all worlds. New dairy launches increasingly carry health and clean label claims, without compromising in convenience or taste. Beyond traditional sweet flavor profiles, savory and spicy flavors are making their way into dairy, including exciting pairings like champagne rhubarb and mango habanero.   

1. Breakstones Cottage Doubles Mango Habanero (US)
2. Nutri Greek Yogurt with Dragon Fruit, Passion Fruit and Aloe Vera (Costa Rica)
3. Halo Top 360 Calories Red Velvet Ice Cream (US)
4. Pulmuone Real Meal Drink with Sweet Potato and Chia Seeds (South Korea)
5. Supervalu Signature Tastes Champagne Rhubarb Yogurt (Ireland)
6. Chobani Flip Coffee Brownie Bliss Greek Yogurt (US)
7. The Veggie Plot Savoury Yogurts for Foodies Avocado and Lime Juice (UK)
8. Chefs for Good with the Collective Probiotic Yogurt: Rhubarb'n' Gingerbread (New Zealand)
9. Mother Nature Cultured Milk Kefir: Matcha (Indonesia)
10. 3H Aadvik Camel Milk (India)

9/10

Picture Click to Enlarge

Mother Nature Cultured Milk Kefir: Matcha (Indonesia). Matcha flavored cultured kefir milk drink in a plastic bottle. Contains probiotics. Sugar-free. Recyclable packaging.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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