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Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.  


4/10

Albert Heijn Delicata Discover Happiness White Chocolate With Melon And Matcha Green Tea (Netherlands): White chocolate bar with dried melon pieces and matcha green tea, in a 100g aluminum foil wrapper held in a carton box. Innovative flavors that challenge and inspire. Culinary chocolate delights with unexpected ingredients. For adventurous chocolate lovers.