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Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.   

Algida Minions Bello Banan-Vanilia Izu Jegkrem: Banana-Vanilla Flavored Ice Cream (Hungary)
Ben And Jerrys Brownie Batter Core Ice Cream (Australia)
Hail Merry Coconut Vanilla Creme Tart (US)
On Essential Amino Energy Dietary Supplement: Iced Cafe-Vanilla Flavor (Brazil)
Modifast Weight Loss Program Riegel Geshmack Vanille & Haselnuss: Cookie Dough Flavored Bars With Vanilla And Hazelnut (Switzerland)
Milbona Bio Organic Creamy Yogurt Dessert Alla Panna: Mango And Vanilla (Finland)
Zonnatura Pit Et Noten Reep Pecan Vanille: Pome And Nut Bar With Pecan And Vanilla (Netherlands).
Magnum Ice Cream Bars: Golden Double Brittle Layer Of Sea Salted Caramel And Vanilla (China)
Celestial Seasonings Black Tea: Nutcracker Sweet (Denmark).
Think Thin Protein And Fiber Hot Oatmeal: Madagascar Vanilla With Almonds And Pecans (Hong Kong)

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Ben And Jerrys Brownie Batter Core Ice Cream (Australia). Chocolate and vanilla ice cream with fudge brownies and a brownie batter core. Comes in a 458ml cardboard tub. Ben And Jerrys source Fairtrade sugar, cocoa and vanilla, eggs from cage-free hens and milk and cream from happy cows. 

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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