Top ten trends: 2018 in review
Dec 2018This year has seen a significant proportion of food and beverage products positioned as healthy and responsibly sourced, which reflects the top trend for 2018 from Innova Market Insights: Mindful choices. Other trends that influenced the industry in 2018, as predicted by the market researcher, were lighter enjoyment, positively processed, going full circle, beyond the coffeehouse, dining out, in, ocean garden and bountiful choice.
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Lighter enjoyment: Clausthaler Non Alcoholic Lemon Beer (Germany). With Clausthaler Lemon, the pioneer of non-alcoholic beer puts forward a sunny mix of 40% Clausthaler Classic and 60 percent lemonade. The tasty shandy is bottom-fermented and refreshing. It blends Clausthaler’s trademark hoppy lager taste with a vibrant, zesty finish, all presented in an inviting, light-golden color. Best enjoyed chilled on a hot summer’s day. Comes in a glass bottle.
