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Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.

Oh Chia Chia Drink With Lemon Juice (Uruguay)
Lofbergs Ice Latte Macchiato (Sweden)
Buzz Ballz Choc Tease Mixed Drink (US)
Morrisons The Best Sparkling Sicilian Lemonade (UK)
Levico Organic Sparkling Drink With Cola Flavor (Italy)
Stumptown Coffee Roasters Coconut Cold Brew Coffee With Coconut Cream And Sugar (US)
Yecheng Mangosteen Juice Drink (China)
Doctor Ds Delicious Sparkling Probiotic Drink With Ginger And Lemon (US)
Oishi Iced Tea Lemon Calamansi Flavor (Philippines)
Santa Cruz Organic Rose Hip Infused Earl Grey Tea Lemonade Carbonated Beverage (US)

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Doctor Ds Delicious Sparkling Probiotic Drink With Ginger And Lemon (US). Delicious sparkling probiotic drink with ginger and lemon. Dairy free. Gluten-free. Caffeine free. Suitable for vegan. Handcrafted. Organic. Live cultured. Contains 5 percent juice. Wide spectrum live fermented. With lactobacillus, digestive enzymes and amino acids. Doctor D's is a crisp, refreshing way to support digestive health. Non-alcoholic (less than 0.5 percent ABV). 

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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