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Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.


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Erdbar 100% Apple, Orange And Papaya Squeeze (Germany): Cheeky fruit squish for children in certified organic quality. The cheeky squeeze consists of 100% apple, orange and papaya. Otherwise, nothing gets in the squeeze bag: Erdbar squeeze contains only fruit-own sugar and no other additives. The company want to promote an early friendship with fruit and vegetables. Erdbar squeeze bags are the perfect snack for kids on-the-go.