Children’s NPD: healthier but fun

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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Felfoldis Junior Natural Yummy Baked Corn Snacks With Apple (Denmark): Extruded corn snacks with apple, in an 18g plastic packet. Product may contain milk, nuts, celery and sulfites. Store in a cool, dry place. Natural from nature.