Healthy Indulgence: High protein, low sugar surge
Feb 2019Food and beverage innovators are continuously finding ways to create versions of indulgent products that pack a healthier punch. This includes achieving a better carbohydrate profile, free from claims – such as gluten free – or a cleaner label – such as organic. In confectionery and desserts, high protein and low sugar options have spread across the market. Innova Market Insights data notes a high average annual growth of 33 percent and 28 percent globally between 2014 and 2018, respectively.
Flap Jacked Mighty Muffin Mix with Probiotics Lemon Poppy Seed (US). Mighty muffin mix with probiotics lemon poppy seed in a cardboard tub.
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