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In a nutshell: Nuts & seeds NPD

Oct 2017

As natural ingredients, nuts and seeds have been widely applied in food and beverage products for a long time. Consumers show great interest in these healthy ingredients because of their inherent benefits. Nowadays, not only whole nuts and seeds, but also nut butters, nut milks, nut oils and exotic seeds – such as chia and quinoa – have taken off in the global market. Active platforms for their application include high/source of fiber/protein, digestive/gut health, immune health and brain health.

Nush Organic Cashew M’Lk Dairy Free Yogurt: Natural (UK)
Gullon Vitalday Hazelnut Sandwich With Oats And Chocolate Chips (South Africa)
Freedom Barley Plus Muesli With Cranberry And Nuts (Australia)
Manitoba Harvest Hemp Foods Toasted Hemp Seeds With Sriracha Flavor (US)
Myprotein Milk Chocolate Coated Organic Pumpkin Seeds (Sweden)
Activlab Sport Green Protein Breakfast Powder Apple Cinnamon Flavour (Poland)
Tassyam Gusto Toasted Trail Mix (India)
4 Plus Nutrition Cashew Butter (UK)
Sacla Italia Pecorino And Almond Pesto (Italy)
Reine De Dijon Moutarde Mojito: Mojito Mustard Sauce (France)

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Nush Organic Cashew M’Lk Dairy Free Yogurt: Natural (UK). Organic natural dairy-free yogurt made with cashew milk, in a plastic tray. Goodness in a nutshell. Certified organic by Soil Association. Dairy free. Mixed with live, vegan cultures to produce a nutritious and delicious, dairy-free, cashew milk yogurt. Gluten-free. Soy free. Suitable for vegans. No added sugar. Recyclable packaging.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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