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Beyond the cup: Coffee & tea flavors

Nov 2018

There is ample space for innovation and differentiation using tea and coffee flavors in the food and beverage market. We see tea and coffee flavors cropping up in several categories beyond hot drinks, including ice cream, sweet biscuits and beer. A focus on indulgence is likely to be a key focus in the foreseeable future.


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Nestle Kitkat Wafer Fingers In Green Tea Confectionery (Vietnam). Eight individual packs of wafer fingers in green tea confectionery held in a plastic packet. Real green tea leaves. Certified halal. Have a break, have a KitKat.